In a world where customers are able to research and demand more, it's no longer enough to differentiate with customer service, quality or speed. Today's brands need to go beyond these brilliant basics - these merely give your business permission to operate in its sector.
TODAY YOU NEED TO FIND YOUR BRAND STORY - ITS ICING
At ICING Marketing we use over 20 years' marketing expertise and coaching experience to get to the bottom of what makes a business tick. This allows us to define a brand proposition and messages that are compelling and relevant to your target customer, and to uncover ways to community with and attract that customer.