About-icing-marketing.jpg
About-icing-marketing.jpg

About US


OUR BELIEF

Is that well thought out strategic brand thinking is an important recipe for business success and should not be reserved for the brand elite

At ICING we make professional marketing know-how accessible to all organisations, no matter what their size, to help them build brands and attract more business through their brand strategy and communication

 

 

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About US


OUR BELIEF

Is that well thought out strategic brand thinking is an important recipe for business success and should not be reserved for the brand elite

At ICING we make professional marketing know-how accessible to all organisations, no matter what their size, to help them build brands and attract more business through their brand strategy and communication

 

 

 
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MAKING MARKETING A PIECE OF CAKE

ICING Marketing was cooked up by Lisa Woodward in 2012, consolidating her 20 years (plus!) of in-house brand marketing experience, developing and building iconic global brands: TAG Heuer watches and Chivas Regal Scotch Whisky amongst them.

An experienced brand marketer, Lisa is on a mission to make professional brand strategy and communication know-how accessible to all. She understands that not all companies have the time or resource to produce complex marketing plans, let alone implement them, so ICING was created to offer a flexible, pay-as-you-go practical approach to bring marketing knowledge and experience to all organisations.

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Since setting up ICING, Lisa has worked with many companies, both large and small, across many sectors, including charities, as a marketing trainer, coach and consultant to bring this breadth of experience to help shape brand communication strategy. From facilitated workshops, to 1-2-1 advice and hands-on support, ICING helps organisations unravel their story and define their brand strategy to communicate powerful and relevant brands.

Over the years she has collated a little black book of trusted partners, with whom she works to implement and police the plans she creates with her clients. 

Recent clients include: The Wohl Foundation, The International Society of Hypertension, The European Association for the Study of Obesity, Chivas Brothers, Bic pens, Sudocrem, NB Studio, as well as many small local businesses.

 

Keep it simple