About-icing-marketing.jpg
About-icing-marketing.jpg

About US


OUR BELIEF

Is that well thought out strategic brand thinking is an important recipe for business success and should not be reserved for the brand elite

At ICING we make professional marketing know-how accessible to all organisations, no matter what their size, to help them build brands and attract more business

 

 

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About US


OUR BELIEF

Is that well thought out strategic brand thinking is an important recipe for business success and should not be reserved for the brand elite

At ICING we make professional marketing know-how accessible to all organisations, no matter what their size, to help them build brands and attract more business

 

 

 
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MAKING MARKETING A PIECE OF CAKE

ICING Marketing was cooked up by Lisa Woodward in 2012, consolidating her 20 years (plus!) of in-house brand marketing experience, developing and building iconic global brands: TAG Heuer watches and Chivas Regal Scotch Whisky amongst them.

Lisa is passionate about building brands to grow business for the long term, but understands that not all companies have the time or resource to think about and produce complex marketing plans, let alone implement them.   So ICING was set up to offer a flexible, affordable and practical approach to bring marketing knowledge and experience to businesses of all sizes

 

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Lisa is a member of the Chartered Institute of Marketing and is also a qualified coach. Combining her brand marketing background with facilitative skills she is able to draw out the best from her clients to help them with their thinking to build strong authentic brand propositions and focused marketing plans. 

Over the years she has collated a little black book of trusted partners, with whom she works to implement and police the plans she creates with her clients. 

 

Keep it simple