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What We Do


WHAT WE DO

At ICING Marketing, we believe the best results come from keeping things simple, so we have devised 3 jargon free programmes based on our WWW approach to support organisations with their brand thinking

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What We Do


WHAT WE DO

At ICING Marketing, we believe the best results come from keeping things simple, so we have devised 3 jargon free programmes based on our WWW approach to support organisations with their brand thinking

Our programmes are based on recognised brand marketing theories, which we have adapted into simple, practical and affordable tools that can be applied to any organisation. Each programme is tailored to an organisation’s needs and budget, and can be provided as team workshops, or as 1-2-1 support. 

 

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DEFINE YOUR BRAND


DEFINE YOUR BRAND

DEFINE YOUR BRAND


DEFINE YOUR BRAND

DEFINE YOUR BRAND - BRAND DISCOVERY & MAPPING

  • Do you find it hard to pitch your business or organisation succinctly and with differentiation?

  • Are there several aspects to your organisation’s messaging that seem disjointed and need pulling together under 1 umbrella?

  • Do you lack common messaging, design, tone across your marketing and communication?

If you answered 'yes' to any of the above, then our unique Brand Discovery & Mapping Programme can help.  Using structured facilitation  we will explore your business ingredients to uncover WHAT you do and WHY you are in business.  From this we can help define a core brand proposition that resonates with potential customers and map out your business offer in a logical way that connects with them.  

Focusing on your target audience, we will review all elements of your brand to ensure they project an appealing image and to inform all future marketing and communication activities.  These include brand and product messaging, personality, design and tone of voice.  Our optional Brand Audit service will review your existing marketing work to recommend any changes needed to ensure you have the foundations for building a strong brand for the long term

FORMAT: team workshop or 1-2-1 brainstorm, plus consolidation report with core messages and brand "map"

Use the output from this across all areas of your marketing, including:  

  • website structure and key messages

  • brand identity (logo, fonts, colours, imagery)

  • social media strategy

  • blogging strategy

  • advertising

  • all printed material

We also offer a copy writing service to communicate your brand effectively for any of the above

Please email us or call Lisa on 07585 224121 for more details or a quotation

 

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PLAN & PRIORITISE MARKETING ACTIVITIES


PLAN & PRIORITISE MARKETING ACTIVITIES

PLAN & PRIORITISE MARKETING ACTIVITIES


PLAN & PRIORITISE MARKETING ACTIVITIES

MARKETING PLAN

  • Don’t know where to start with your marketing activities?

  • Already marketing but not getting the results you need?

  • Need help defining a structured plan to meet your marketing objectives?

If you answered 'yes' to any of the above, then our Marketing Planning Programme can help.  We will look at your organisation as a whole and help you find your recipe for success by setting marketing objectives that are relevant to your current situation. This will ensure you clearly have the end in mind when planning any communication activity.  Together we will look at your target audience and find the best ways to communicate your brand with a 12-18 month marketing plan prioritised according to both your objectives and also the resource you have available to implement it.

We also offer optional follow-on mentoring to help develop each area of your plan in detail

FORMAT: team workshop or 1-2-1 brainstorm, plus consolidation report and marketing planner

 

Also available:

SOCIAL MEDIA PLAN

  • Identified which social media to use, but don't know how to use it?

We will work with you to create a social media plan to identify themes and activities to post and share that support your brand proposition.  Making sure you reach your audience effectively, whilst building a consistent reputation.

BLOG PLAN

  • Planning to blog, but don't know what to write about or where?

Whether you plan to own your own blog or want to guest blog, we will work with you to create a blog plan, identifying themes based on important messages that support your brand proposition, whilst providing your target customers with useful and interesting stories.

We can also offer optional blog writing

 

 

Please email us or call Lisa on 07585 224121 for more details or a quotation

on any of the above

 

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IMPLEMENT THE PLAN


IMPLEMENT THE PLAN

IMPLEMENT THE PLAN


IMPLEMENT THE PLAN

MARKETING IMPLEMENTATION, TRAINING & SUPPORT

  • Do you lack time, resource or expertise to implement any element of your marketing plan?
  • Do you need an extra pair of hands to get started?
  • Does your team need support and training to implement the plan themselves?

Our Pay-As-You-Go hands-on marketing, mentoring and coaching support is a flexible and affordable way to implement your marketing plan as if we were part of your own team. You simply pay for the time you need from us, whether it's to bounce ideas as your "brand police" or to project manage specific projects.

We have the breadth of experience to support your team or project manage your marketing activities, ensuring brand consistency throughout. We work with our trusted partners or we can work with your existing suppliers depending on your requirements.

Example Pay-As-You-Go brand implementation:

  • Advertising
  • Websites - content and/or design
  • Brand identity and design - logo and fonts
  • Leaflets
  • Banners
  • Briefing - your suppliers
  • Auditing - reviewing and editing your marketing

FORMAT: 1-2-1, pay-as-you-go

 

Please email us or call Lisa on 07585 224121 for more details or a quotation